Google Marketing

A website is a great way to get more business – so once your website is online, its important to get people to see it.

With over 70% of people using Google, to give your website the maximum exposure online its important to have it marketed online with Google. Luckily, most other search engines work in a similar way, so all the following helps other search engine listings too.

Our standard websites will be submitted to Google, and sometimes this is all that your company needs. However there are other things that we can do to increase your exposure.

Our search engine optimisation service is a great way to improve your visibility on Google and other search engines.

Here are some more details of what we can do for your website.

Our Google Marketing Explained

Google Analytics

We will create a Google Analytics account, and implement it within your website.

Once visitors come to your website, they will be monitored with Google Analytics. This will be full in depth analysis of your visitors, and we can see exactly what search terms they used to find your website.

This is valuable unbiased analysis of your visitors which can be used to see if your optimisation is working, and how it can be improved.

Keyword Analysis

When someone is searching for information on the web, they will usually visit a search engine like Google and type in some words describing what they are looking for. What they type is called the Keywords.

We will research your industry and find the best keywords to find the most popular search phrases for your type of business

Keyword Implementation

We will write and prioritise the text on your website according to the research of Keywords. We will also implement keywords on key areas of your website such as appropriate page titles, keywords, meta names, descriptions and search engine friendly URLs

Submit to Google

If your website hasn’t already been submitted, we will submit your website to Google.

Google Local Business Listing

The map that you occasionally see right at the top of Google’s search results is the Local Business Listings. These listings show up on local searches, eg ‘Plumbers in Birmingham’. The prime position of the listings on Google’s results page makes it a great way to get your website at the top of Google.

We register your website to Google Local Business with the correct keywords.

Google Sitemap

A Google sitemap is an extra page on your website, normally unseen by your visitors. It is used to tell Google exactly the individual pages that are on your website. This makes it easier for Google to see all of your website, and categorise it correctly.

NOTE: Google continually change the way that they monitor websites deciding how to prioritise them. We continually update our knowledge, and update our Search Engine Optomisation package. We cannot guarantee your website will be in the 1st position on Google. Anyone who tells you they can is lying to you. However, by doing all of the above, you will increase your chances of being shown as high as possible for your specific keywords.